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by Robert Zniva : Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition)

ISBN : #3658155884 | Date : 2016-09-27

Description :

PDF-83228 | Das vorliegende Buch beschäftigt sich mit der Auswirkung des demografischen Wandels auf das Marketing. Robert Zniva geht der Frage nach, ob es für Händler sinnvoll ist, sich den Bedürfnissen älterer Konsumentinnen und Konsumenten anzupassen und mehr Convenience für diese Zielgruppe anzubieten. Altern wird hierbei nicht nur als Jahreszahl, sondern als multidimensionaler Prozess untersucht…. Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition)


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Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition) by by Robert Zniva

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: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

Description :

PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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by Brian Toyne : Global Marketing Management: A Strategic Perspective

ISBN : #0205141374 | Date : 1993-02

Description :

PDF-2db69 | Emphasizes the importance of developing overseas marketing strategies within a global, strategic planning framework. The authors discuss how the domestic and international marketing effort must be responsive to market needs, yet be guided by and support the companies corporate strategies…. Global Marketing Management: A Strategic Perspective


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Global Marketing Management: A Strategic Perspective by by Brian Toyne

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Vertriebscoaching Von FBChrungskraft Coach German PDF A83d1ac39

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Vertriebscoaching: Von der Führungskraft zum Coach (German Edition) PDF




by Bettina von Troschke : Vertriebscoaching: Von der Führungskraft zum Coach (German Edition)

ISBN : #3834907650 | Date : 2009-01-27

Description :

PDF-94958 | Führungskräfte im Vertrieb haben mehr denn je die Aufgabe, ihre Verkäufer zu echten Verkaufsprofis zu entwickeln. Dies können sie am besten durch individuelles Vertriebscoaching leisten. Die Autoren präsentieren bewährte Vorgehensweisen und praktische Lösungsvorschläge auch für schwierige Coachingsituationen. Die Leser lernen Coachingmethoden und -werkzeuge kennen, um ihre Führungs- und … Vertriebscoaching: Von der Führungskraft zum Coach (German Edition)


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Vertriebscoaching: Von der Führungskraft zum Coach (German Edition) by by Bettina von Troschke

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Versandhandelsmanagement Grundlagen Prozesse Erfolgsstrategien Praxis PDF F186d2707

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Versandhandelsmanagement: Grundlagen, Prozesse und Erfolgsstrategien für die Praxis (German Edition) PDF




by TGMC Management Consulting GmbH : Versandhandelsmanagement: Grundlagen, Prozesse und Erfolgsstrategien für die Praxis (German Edition)

ISBN : #3834901466 | Date : 2006-05-30

Description :

PDF-d5f77 | Das Buch gibt einen Überblick über sämtliche betriebswirtschaftlichen Fragestellungen im Versandhandel. Von der Angebotserstellung über das Fulfillment bis hin zu Organisation, Kalkulation, Rechtsfragen und Wachstumsstrategien werden die zentralen Themen umfassend und praxisnah dargestellt. Mit einem Sonderkapitel für Vertreter im Direktvertrieb. Die 2. Auflage wurde umfassend aktualisiert un… Versandhandelsmanagement: Grundlagen, Prozesse und Erfolgsstrategien für die Praxis (German Edition)


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by John Golden : Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories

ISBN : #007179199X | Date : 2012-09-11

Description :

PDF-ba401 | FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY “I distinctly remember my first VP talking about ‘campaigns’ and ‘targets.’ Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging read chock-full of practical and richly illustrated examples, John Golden provides strategie… Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories


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Industrial Sales Sketchbook Revitalize Customers PDF 6145abccc

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Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers PDF




by Steve Borengasser : Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers

ISBN : #0692761020 | Date : 2016-09-14

Description :

PDF-31005 | Recent changes in how industrial companies operate have made selling to them more difficult. But industrial customers need outstanding salespeople now more than ever before. As an industrial sales professional, you have an amazing opportunity to shine right now. An opportunity to be essential to customers who are operating under a new and complex normal. An opportunity to close bigger deals faster… Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers


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Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers by by Steve Borengasser

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The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319386751 | Date : 2016-12-16

Description :

PDF-378e7 | ​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and i… The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Automatic Customer Creating Subscription Business PDF E443ac8e0

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The Automatic Customer: Creating a Subscription Business in Any Industry PDF




by John Warrillow : The Automatic Customer: Creating a Subscription Business in Any Industry

ISBN : #1469062003 | Date : 2016-03-22

Description :

PDF-fae54 | The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret-no matter what industry you’re in-is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond… The Automatic Customer: Creating a Subscription Business in Any Industry


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: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319108727 | Date : 2014-10-27

Description :

PDF-e1f50 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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